Purple Maiʻa


Educating and inspiring the next generation of culturally grounded, community serving designers and entrepreneurs.

Ka Maka ʻĪnana

Ethical Design in a Hawaiian Context

Design is the foundation that everything we see is built upon, from public service programs, to policy, to architecture, to emerging technologies. Ka Maka ʻĪnana seeks to inform the way we think about and practice design to embed more equity and cultural groundedness in all of the things that we create.


Pitch Boot Camp for Hawaiʻi Businesses

Pākōlea is a pilot program being offered for the first time by the Native Hawaiian Hospitality Association in partnership with the Purple Maiʻa Foundation.

Pākōlea includes a 1-month-long, intensive, cohort-based virtual program followed by an in-person Hōʻike (showcase) on Oʻahu, where you’ll have the opportunity to present a pitch to buyers and representatives from local and regional retailers, receive feedback, and network.

Mālama Design Studio

Applications Open

Mode: Virtual

Applications Due: February 1, 2023

Dates: March 1 – December 21, 2023

What: Mālama Design Studio is a 9-month accelerator that will guide Kānaka Maoli owned companies through design-thinking processes rooted in Hawaiian culture. Our team will help to implement both practical & innovative solutions while maintaining cultural values.

Mālama Team

Keaʻa Davis

Lead Design and Product Strategist
Alec Wagner

Alec Wagner

Strategic Projects Lead
Kamuela Enos

Kamuela Enos

Director of University of Hawaiʻi Office of Indigenous Innovation

For inquiries, contact Keoni DeFranco at keoni.defranco@purplemaia.org