Digital Creators
Dive into the world of digital marketing and design
Digital Creators is an 11-week course designed to help Hawaiʻi-based individuals develop essential skills for a career in digital marketing and graphic design. In this course, you will learn marketing and design fundamentals and explore a culturally-grounded approach to marketing and design in the context of Hawaiʻi.
This introductory course is tailored for Hawaiʻi residents who aspire to enter the marketing or design industry and wish to acquire new skills to support local businesses. No prior experience is necessary!
Spring 2024 Class Details*
Every Tuesday from 5:30 – 7:00 pm HST (Virtual)
Zero cost! Your participation in this course is entirely free.
* The application for the Spring 2024 cohort has closed. If you’d like to be notified about future cohorts, sign up here.
Are you a Puna resident?
The Puna cohort will be a hybrid course. Students will join the virtual Tuesday classes. Additionally, Puna residents will have access to an in-person class once a week for an opportunity to practice their skills on community projects.
Puna Class Schedule:
March 19 – May 30, 2024 (11 weeks)
Every Tuesday from 5:30 – 7:00 pm HST (Virtual)
Every Thursday from 5:30 – 7:00 pm HST (Pāhoa Council Office)
The application for the Spring 2024 cohort has closed. If you’d like to be notified about future cohorts, sign up here.
Why you should join
- Develop skills for a career in digital marketing or graphic design
- Cultivate a culturally-grounded approach to marketing and designing in Hawaiʻi
- Gain career insights from industry professionals
- Receive direct feedback on your projects from kumu and peers
- Build a network of fellow Hawaiʻi creators to collaborate with
Elevate your digital skills
Digital Marketing
Plan and produce a social media marketing campaign
Graphic Design
Learn design fundamentals and get started in Canva
Content Creation
Craft engaging content for social media with storytelling techniques
Curriculum Overview
Module 1
Storytelling as a Foundation for Creating In and For Hawaiʻi
Module 1 will introduce students to the power of mo’olelo and its relevance to marketing and design in the context of Hawaiʻi. This module will encourage you to explore your kuleana as a digital creator in Hawaiʻi and apply concepts of place-based design toward ethical content creation.
Module 2
Intro to Graphic Design
Module 2 will acquaint students with fundamental design principles essential for visual communication. You will learn core design concepts, including visual hierarchy, color theory, and typography, through hands-on projects using Canva.
Module 3
Intro to Digital Marketing
Module 3 will introduce students to the fundamentals and best practices of digital marketing. You will explore key areas such as campaign strategy, social media, and copywriting. By the end of this module, you will have produced a digital marketing campaign for a Hawaiʻi-based business.
Who is this course for?
We encourage any Hawaiʻi resident to apply, with a special emphasis on Native Hawaiians as part of our commitment to uplift the Native Hawaiian community.
This course is for you if you:
- Are based in Hawaiʻi (across the pae ʻāina)
- Want to launch a career in marketing and design
- Want to develop new skills to support Hawaiʻi-based businesses (including your own!)
- Have little to no experience in marketing or design
Requirements:
- Must commit to attending a 1.5-hour Zoom class every Tuesday for 11 weeks, from March through May
- Must be able to manage projects and meet deadlines
- Must be able to communicate clearly and professionally
Technology Requirements:
- Must have access to a computer
- Must have access to Canva (a free version is available although a Pro subscription is recommended)
- Must possess baseline technology literacy (be able to navigate a web browser to access websites, navigate computer file system, etc.)
Ready to embark on your creative journey?
Questions?
Contact Jess Manapul, Program Manager at jess@purplemaia.org