2024 Semi-Annual Report

It’s already July! Here is a quick update of what our programs have accomplished so far this year.

 

Halau Hekili haumana at the 2024 annual funraiser

Mālama Studios

is focused on developing an ecosystem of Native Hawaiian and Kamaʻāina creators driven by a passion to develop a fully sustainable, regenerative and socially responsible Hawaiʻi economy for the benefit of all on our shores.

Malama Design Studio (MDS)

is a 9-month accelerator created to empower Native Hawaiian small businesses. By providing essential services in graphic design, website support, branding, and social media management, this program equips participants to build strong, sustainable businesses while promoting our rich Hawaiian culture. MDS has launched design and branding projects with 10 Native Hawaiian owned businesses and 5 Native Hawaiian led non-profits across the island chain:
  • New website and digital fundraising tools deployed and launched for nonprofits: Lahaina Community Land Trust and Honolulu Fire Department Explorers
  • Updating packaging and logo designs to be launched soon for Kauaʻi-based SBH Farms and Sommer Foods, which just made a new hire!
  • Full website transfer from Square to Shopify for All Things Molokai 
  • Designing an entry level finance workshop for small businesses with Her Hands Create
  • Full brand build up in support of Kino Konnections, a lomi lomi kula, in preparing for a new ʻohana workshop series beginning in September
  • Developing a logo suite and packaging for 3 product lines for Nohoʻana Farms: poi, ulu flour and their commercial kitchen. Beginning a viability study for a regional kalo/ agricultural cooperative based in Nā Wai ʻEhā, Maui with Nohoʻana Farms utilizing their commercial kitchen, under a “Grown in Nā Wai ʻEhā” Brand
  • Launching a 6 week microgreen, home gardening course being developed by Pualei Farms on Molokai. 
  • Photo and video support at workshops and markets hosted by Honi Hala, Puʻuhonua Mākeke, SBH Farms and The Leibar for digital collateral 
  • Cohort member Makuʻu Farmers Market located on DHHL in Puna, Hawaii Island completed our Digital Creators course and is now hosting our summer Digital Creators internship, where students are now working on project deliverables for the organization as they fundraise to build a community center/ commercial kitchen

Cohort 1 updates

  • Helped Oahu based DripStudioHNL launch storefront and grow to over 3,200+ IG followers 
  • Helped Hawaii Island based Kanaka to Kanaka rebrand and launch “Kanaka to Kanaka” to over 4K followers on IG, hit capacity on new patients and develop an online Hawaiian mental healthcare voice 
  • Edited and self published “Black Book of Kōnane” on behalf of Kauaʻi based Hawaiian Checkers 
  • Maui Rooted in Wailuku recognized as “Maui Times, Best New Business”, designed and launched new product packaging across all product lines 
  • Molokaʻi based Na ʻIke Kine accepted into Wahiawā Value-Added Product Development Center accelerator to bring product to Oʻahu 
  • Redeveloped Maui based Polipoli Farms website on Shopify, which saw a 10% revenue increase and grow online business to 75% of revenues. Launching new product packaging this summer.
  • Helped Moon Kine Tingz host a large Waimanalo based market focused on fundraising for Lahaina. Designed and helped fund the creation of a suite of new logos, designs and patterns that have turned into new product offerings and increased overall sales. 
  • Supported Lānaʻi based Kīpuka Farms evolving into Kīpuka.io, a tech enabled learning farm supporting students across Lānaʻi
With additional funding, MDS would expand its team of creatives to provide more hands-on design work to our cohort members.

"I truly loved my time with the Mālama Design Studio. Together we were able to map out a comprehensive strategy, create a great onboarding experience with new artists, pull together a refined execution plan for our digital media presence and succeed with the booking, filming and release of our core digital venue Ohana Sessions."

Digital Creators

is an 11-week course that equips Hawaiʻi residents, especially Native Hawaiians, for careers in digital marketing, graphic design, and storytelling to deepen the local talent pool.

  • In May, Cohort 4 graduated 25 students. Many students started with minimal experience and emerged confident and ready to embark on new careers in marketing and design. 
  • 7 graduates of our in-person Puna class created branding and marketing materials for Makuʻu Market, a Puna based non-profit and Farmers market located on DHHL . They’re now preparing for a paid internship to continue honing their skills and develop their portfolios. 

Cohort 4 Stats

  • 25 Digital Creators graduate – our biggest cohort yet!
  • 20/25 or 80% Kanaka
  • 22/25 or 88% identify as Wahine or non-binary
  • Majority of students work at community organizations (like Ma Ka Hana Ka ʻIke, Vibrant Hawaiʻi, and INPEACE) or are educators or program coordinators for cultural programs.
With additional funding, DC would hire 2 full-time teachers with expertise in marketing, content creation, and digital design, allowing us to train 70 students per year on O‘ahu, Maui and Hawai‘i Island in these dynamic fields.

“One of my most valuable takeaways from participating in this Digital Creators course is the importance of building a personal brand on the mana of moʻolelo and knowing what my kuleana is as a storyteller… We as “Indigenous Creators” are responsible for crafting the narrative that will ultimately be displayed in our personal brand or a brand we hope to represent professionally.”

Ka Maka ʻĪnana (KMI)

is a 12-week program focused on empowering local innovators and community members with a design curriculum rooted in Native Hawaiian values and place-based knowledge.

  • Cohort 6 used a hybrid of in-person and online classes and graduated 16 Oʻahu-based participants, 62% of whom were Native Hawaiian and 68% wahine. 
  • We have engaged with alumni through quarterly events and revived the Purple Prize, Purple Maiʻa’s original innovation challenge. We have chosen 6 projects to nurture and support as they bring their community-centered ideas to life. 
With additional funding, KMI would provide KMI alumni with more opportunities, mentorship and support to transform their ideas into impactful, culturally-grounded prototypes.

The Purple Prize

is back and better than ever! The Purple Prize is a design challenge that aims to generate waiwai (collective wellbeing) for people and place through tech enabled solutions built by those rooted in Hawaiʻi with experience in place-based design. 

This year, we focused on supporting proposals from our Ka Maka ʻĪnana Alumni network of over 150 individuals. Our program Demo Day will be October 26th. Our 6 community-driven projects are:

  • Hōʻaumākua Māiki: A community-focused initiative for the Kewalo Native Hawaiian Resource Center. This app leverages traditional Hawaiian agricultural practices and modern technology to foster sustainable ecosystems while supporting educational outreach and encouraging cultural participation rather than replacing it.
  • Mahiʻai Archive: Aims to transform public perception of farming by creating a digital archive of multimedia content from local farmers. Gathering interviews, stories, and more to showcase local agriculture and promote food sovereignty. The user-friendly app supports farmers, sustainable food systems, and encourages new farmers by providing a database for learning.
  • Coral Collective: Harnesses advanced imaging and AI to revolutionize coral reef monitoring and conservation efforts. Utilizing uploaded images to identify coral health and species, Coral Collective supports preservation of crucial marine ecosystems. The platform also engages local communities through educational tools to foster environmental stewardship.
  • ʻĀina Quest: ʻĀinaQuest is dedicated to revitalizing the pilina between people and plants through interactive gameplay. This project uses a blend of storytelling and modern technology to teach players about native plants and their cultural significance. The physical card game evolves into an immersive mobile app that uses AR and AI to encourage exploration and learning in real-world environments.
  • Letters to the Queen: A service designed to educate and inspire dialogue about the occupation of the Kingdom of Hawaiʻi. Users can engage with Hawaiian history and governance through a virtual letter-writing feature, where they can address historical figures, aiming to unite and empower communities to envision and advocate for a return to governance that truly serves its people, land, ocean, resources, and culture.
  • Maoli Mākeke: An online platform designed to centralize and highlight Kanaka-owned businesses in Hawai’i, making it easier for the community to support them. The website and app allows users to search for businesses by category, view detailed profiles, and eventually purchase right through the app. This tool also serves as an info hub during emergencies, facilitating fundraising to communities in need through local businesses.

With additional funding, Purple Prize would offer more prize money to cohort graduates to assist with their early-stage growth and provide 1 year of co-working space and funding for 12 more months after they finish the program.

Purple Prize

Eahou Fest

Join us from September 12 to 14 as we launch our inaugural Eahou Fest, to both celebrate our wahi pana, Mōʻiliʻili and host essential conversations around developing a circular, regenerative, and self-sufficient Hawai’i economy. Eahou Fest will feature multiple venues across Mōʻiliʻili with programs on tech, music, art, film, education, and economics. We are looking for sponsors to help us build out the festival and its panels, keynotes, workshops, training labs, pop-up mākeke, food trucks, concerts and more–a neighborhood block party with a purpose!

Learn more at purplemaia.org/eahoufest

Kaikaina

Halau Hekili

is a collaboration between Kailua High School, Windward Community College, and Purple Maiʻa where high school students start earning credit towards an associates degree starting their freshman year of high school to achieve improved academic success, confidence, problem-solving, and community connection.

  • All 11 students completed the first year and re-enrolled for next year 
  • Went on 22 huakaʻi at 15 locations
  • 9 college credits earned by each student with 3.96 average college GPA
  • 3.5 HS credits earned with an Average GPA over 3.5
  • 7 students optionally enrolled in summer Hawaiian Language 101 and 102 at WCC. 101 is completed, 4As and 3Bs
  • 14 students have enrolled for Cohort 2, all from the Waimānalo area.

With additional funding,

We could provide students: 

  • More opportunities to engage with other students, businesses, and wahi, including on neighbor islands and the continent. 
  • Gas, vehicle maintenance, and compensation for people and organizations who host us. 
  • Travel opportunities to conferences where they can share with and learn from others.

 

The right connections could provide students:

  • Organizations, businesses, or mentors who can provide internships are necessary. 
  • Access to technology and tools such as drones, GoPros, etc. to complement and build upon the tools the students are already using.

Waiw.ai Studios

Waiw.ai Studios is a program for youth haumana that are particularly passionate about moʻolelo, media and tech. Our cohort of 17 high-potential middle and high schoolers from across the pae ʻāina are supported by a team of experienced industry professionals and cultural practitioners. Waiw.ai Studios operates year round as a production studio, incubator, think tank and educational partner.

Big Impacts

  •  Demographics: 80% Kanaka and 50% Wahine
  • We published our first comic book INTO DA PONOVERSE! In February 2024, Waiw.ai Studios took a huakaʻi to Nation of Hawaiʻi in Waimānalo to gather stories from kiaʻi and through kilo. INTO DA PONOVERSE is our first endeavor into story-gathering on ʻāina and storytelling powered by both AI and ea.

  • At the recent Kamehameha Schools Kūkulu Kaiāulu EdTech Conference, four youth alakaʻi from Waiw.ai Studios led a panel delving into the question “Can AI amplify our humanity?” The discussion explored their studio experience focusing on AI within the context of mo’olelo. Waiw.ai Studios alakaʻi will be leading another panel this September as part of Eahou Fest.

Hereʻs how you can support Waiw.ai Studios:

  • Sponsor our new podcast: Support our mini mana wahine as they launch their storytelling and thought leadership podcast this fall. Elevate your brand and invest in their vision!
  • Fund a youth studio alakaʻi: Your sponsorship can support participation in our studio and leadership opportunities with stipends to cover their living expenses.
  • Support our next publication: Help us bring our next youth publication to life by helping to fund its production and distribution. 
  • Help us make the journey: Your support can cover inter island airfare for youth and families as well as transportation and meal costs for conferences, conventions and events.

"Mahalo for giving these kinds of opportunities and experiences to [my son]. He enjoys everything he does with you and it’s definitely preparing him as a future leader for our community. Deep gratitude!"

Future Ancestors (FA)

is a youth program to inspire, empower, and equip students with the tools and mindsets to amplify traditional knowledge and practices through the use of contemporary technologies and innovation

  • In the four years since the start of this program we have been able to grow from 1 site with 20 students to 10 sites with 200 students. 
  • This year Future Ancestors provided over 30 teachers with summer employment.  
  • We reached over 200 individual students, enabling them to connect more deeply to their community while having fun!  
  • They completed individual and group projects that gave our Future Ancestors a chance to explore emerging technology to tell their stories. 

With additional funding, with more resources we could continue to scale this program to more schools and communities, supporting both teachers and students.

Kumu PD (Pilina Development)

While traditionally PD stands for “Professional Development” at Purple Maiʻa we lean into the existing professionalism of teachers and focus on “Pilina Development” where we discuss emerging ideas and perspectives at the intersections of Culture, Community, Education and Technology.

This past school year we were asked to collaborate with over a dozen kula and educational organizations impacting over 500 kumu. We implemented our first Kumu Cohort called Paʻa Moʻolelo which introduced 15 educational professionals to the art of digital storytelling using emerging technology.

With additional funding, FA could reach even more educators and students, increasing the availability and access to culturally grounded computer science practices to increase the potential for homegrown indigenous innovation to flourish.

“What I found interesting is the use of technology through a different lens. The activity, the discussions too made us teachers as well as kanaka maoli realize what is our main goal and how can we expand on it by incorporating these concepts into our everyday planning or even in class instructions with our students.”

FoundHer

is our accelerator program for women-founded businesses grounded in Hawai’i.

Meet our FoundHer Cohort 3!

FoundHer Cohort 3

kicked off in March with 7 companies from Hawaiʻi Island, Lānaʻi, Maui, and Oʻahu. The cohort will run through August, and each member has already made impressive progress: 

  • Kaulana Mahina was featured on Hawaiʻi News Now
  • Kaae Farm launched their website
  • Lanai Game Packaging has gained over 200 Instagram followers since March and has increased their April and May revenue by ~$4,000 per month.
  • Itsy Bitsy Keiki developed two new products, which will be launching in the next month.
  • Kai Cuisine redesigned their packaging and launched their website
  • HI Vinegar and Spice Co. purchased new equipment, increasing their production capacity by 70%.
  • Wailua Granola secured a new commercial kitchen, which will enable her to increase production and make new hire

FoundHer Cohort 1 & 2

We are also thrilled to watch our graduates continue to grow their businesses.

  • Island Swim was featured in the cover shoot for Sports Illustrated 60th Anniversary Edition
  • Polipoli Farms is part of the new Hawaiʻi Investment Ready cohort and was named as “One of the Eight Startups to Watch” by PBN
  • Kamuela Gourmet was featured on HNN
  • Waimea Herb Co. purchased an herb packaging machine, allowing them to expand into a new product line of herbs.
  • Onomea Farm Hub was accepted into the TNC Agroforestry Program.
  • Across both cohorts, our alumnae gained 20 new wholesale accounts

Beyond cohorts

FoundHer continues to build opportunities for women business-owners such as our Hulilau Mākeke (with dozens of local, women-owned vendors), and we launched our quarterly Pouhana Mixers in response to many of the 600 FoundHer applicants who said their largest need (after funding) was community. These mixers include a short presentation on a business fundamental topic and then plenty of time for the women to get to know each other.

With additional funding, we could bring more programs, including FoundHer accelerators, to other islands and serve more and more wahine entrepreneurs who uplift their communities.

FoundHer Cohort 2

Hiapo

Designed to address the critical workforce needs of Native Hawaiians and other underserved communities, Hiapo trains and teaches software like Salesforce and Peoplesoft to folks looking to upskill or explore a new career.

Peoplesoft Cohort 1

  • 7 people graduated 
  • 5 interviewed for jobs with Nakupuna

Salesforce Cohort 10

  • 7 people graduated

Alumni Highlights from 2024

  1. Amberlene Thompson, Cohort 3 – Hired at Pacxa
  2. Beverly Walter, Cohort 7 – Hired at Altres
  3. Cameron Smith, Cohort 5 – Hired at Exponent Partners
  4. Jeremy Mauhili, Cohort 4 – Hired at HMSA
  5. Kekuapono Kalua, Cohort 2 – Hired at CNHA
  6. Noreen Waiau, Cohort 3 – Hired at Ma Ka Hana Kaʻike
  7. Yi Yong Huang, Cohort 1 – Hired at University of Hawaiʻi
With additional funding, we hope to launch an apprenticeship and consultancy to build a highly-trained, technology-driven, well-paid local workforce.

Support our programs

Be on the look out for our Annual Report during Q1 2025!