Digital Creators is a free introductory course designed to help Hawaiʻi residents develop essential skills for a career in digital marketing and graphic design. In this course, you will learn storytelling, marketing, and design fundamentals and explore a culturally-grounded approach to digital creation in the context of Hawaiʻi.
This beginner course is tailored for individuals who aspire to enter the marketing or design industry and acquire new skills to support local businesses and organizations. No prior experience is necessary!
Discover the power of moʻolelo and develop storytelling techniques
Plan and produce a social media marketing campaign
Learn graphic design fundamentals and get started with Canva
There are three cohorts: Virtual, Maui Hybrid, and Puna (Hawaiʻi island) Hybrid. All cohorts will meet virtually together every Tuesday. The hybrid cohorts are required to meet for an additional in-person session to work on their projects.
Thanks to the generous support of the County of Maui and the City & County of Hawaiʻi, participants of the Maui and Puna hybrid cohorts qualify to receive the following:
In order to qualify for the stipend, participants must:
The Maui and Puna hybrid cohorts have extremely limited spots. If you are not selected for the hybrid cohort, you can elect to be considered for the virtual cohort. Participants of the virtual cohort are not eligible for the items listed above.
Module 1 will introduce students to the power of mo’olelo and its relevance to marketing and design in the context of Hawaiʻi. This module will encourage you to explore your kuleana as a digital creator in Hawaiʻi and apply concepts of place-based design toward ethical content creation.
Module 3 will acquaint students with fundamental design principles and best practices through hands-on projects using Canva. You will gain an introduction to typography, color, and visual identity design (branding).
Module 3 will introduce students to the fundamentals and best practices of social media marketing. You will explore key areas such as campaign strategy, content planning, and branding.
By the end of this course, you will have produced a social marketing campaign and brand deck for a Hawaiʻi-based company.
This course is for you if you:
* While any Hawaiʻi-based adult or high school senior is welcome to apply, preference for enrollment will be given to Native Hawaiians and Pacific Islanders as part of our commitment to support and uplift the indigenous communities of Hawaiʻi.
General Requirements:
Technology Requirements:
The Fall 2024 application has closed. If you submitted an application by the September 2nd deadline (or later for Maui or Puna), you should have received an email update regarding your admission.
Want to be notified about future cohorts? Sign up for email notifications here.
Contact Jess Manapul, Program Manager at jess@purplemaia.org
