Purple Maiʻa

Mālama Design Studio

A Hoʻolālā of Purple Maiʻa Foundation

A Culturally Rooted Accelerator

Mālama Design Studio is a 9-month accelerator that will guide Kānaka Maoli owned companies through design-thinking processes rooted in Hawaiian culture. Our team will help to implement both practical & innovative solutions while maintaining cultural values.

Our intention is to develop a coalition of Native Hawaiian entrepreneurs focused on aloha ‘āina, sustainability & regenerative business models that cultivate waiwai to uplift our lāhui. We want to work together to generate Hawaiian economic advancement, create local jobs, and steer Hawaiʻi toward self-sufficiency.

This is a kāhea! Come build with us!

What We Offer

To truly shift the trajectory of your company, our creatives will be providing hands-on support. We believe in a network of value-aligned businesses that can grow & flourish together.

We’re in this together!

Mālama Design Studio offers a collaborative huakaʻi where our team will join your company for 9 months to build alongside you. We’ll hoʻolana through your milestones.

We’re laying a foundation.

Our dedicated professional development team will provide Marketing & Business Strategy, Website Design, Branding, UI/UX, SEO, Creative Development & Design solutions rooted in Hawaiian culture & human-centered design thinking.

We’re building a community.

You’ll join a kaiāulu of like-minded aloha ʻāina who are dedicated to co-creating a more sustainable & circular economic future for Hawaiʻi.

Companies selected for the program will receive:

  • Initial company analysis & high-level business strategy recommendations
  • Technology analysis to determine possibilities for digital optimization & growth
  • Design thinking & implementation guidance from our team for the course of 9 months
  • $2,500 stipend to implement & maintain a tech-oriented business solution
  • Bi-weekly collaboration meetings with our team & mentors
  • Design Studio services rooted in Hawaiian Culture – our team will assist with creative needs for the duration of the program
  • We are a remote accelerator, you can participate in the program from home

We deploy tech-enabled solutions to generate value, increase impact, and improve efficiency.

Who we're looking for

  • Native Hawaiian majority owned businesses
  • Permanent resident of Hawaiʻi
  • We’ll be selecting a minimum of one company per island
  • Early stage, revenue generating businesses who need assistance with tech & digital marketing enabled solutions
  • Categories: Tech, Health & Wellness, Food Systems, Fashion Keiki/Education, Aquaponic, Agriculture 
  • Entrepreneurs & company values that reflect aloha ‘āina

Pūpūkahi I Holomua

Unite to move forward


Applications are due February 1st, 2023 but we will be interviewing on a rolling basis. Selected candidates will undergo three rounds of remote interviews.

If selected for round one, your company will receive a business analysis and high-level recommendations from our team.

After submitting your application, look out for communications from us. If selected for interviews, we’ll walk you through your next steps via email.

Our team will make a decision following a company’s third interview. Selected companies will be announced by March 1, 2023.

Ten companies will be selected with a minimum of one per island in Hawaiʻi.

Companies must be a Native Hawaiian majority-owned business and owners must be permanent residents of Hawaiʻi to be accepted.

Not ready to apply or want to be involved in other ways?
Sign up for program updates below!


Keoni DeFranco

Keoni DeFranco

Managing Director, Mālama
Keaʻa Davis

Keaʻa Davis

Lead Design and Product Strategist

Pōhai Panoke

Creative Developer

Angel Permito-Kaheaku

Program Kōkua

Jazzy Kealoha

Program Coordinator

We believe in culturally-embedded technologies that enhance & serve sustainable, living systems to provide health, waiwai & well being for ʻāina & people.