Sprout Maui Nui
A 5-part virtual workshop series for Maui County Entrepreneurs to help you grow your small business
About the Program
For Maui County entrepreneurs, Sprout Maui Nui is a virtual workshop series designed to help you grow your businesses, regardless of what stage you’re at.
Through five virtual workshops offered between December 2022 and January 2023, Purple Maiʻa instructors and invited guests will teach you customer research, marketing, finance, and leadership skills.
You’ll also have opportunities at every workshop to expand your network and learn about resources you can use to continue your learning or support your business journey.
Workshop 1
Customer Research Methods
Facilitated by Alec Wagner, Strategic Projects Lead, Purple Mai’a Foundation
Featuring Wayne Wong from Hawaiʻi Small Business Development Corporation
This workshop covers why research is useful for growing your company and decision making, how to plan for customer research (research design, technologies, tools, and methods), and best practices for implementing interviews.
Workshop 2
Marketing Tactics for Growth
Facilitated by Naomi Yoshida and Keoni DeFranco from the Purple Maiʻa Foundation
Featuring Ellen Ng and Wayne Layugan from Hawaiʻi Technology Development Corporation
While word of mouth is always number one, we have digital tools to help spread the word. Whether you’re selling clothes, services or poi these digital tools can help define the special mea you’ve created and attract the right customers to grow your business.
In this workshop, we’ll cover:
- Marketing channels we love
- Social media best practices
- What’s your mo’olelo?
This workshop is interactive, fast paced and you’ll get tools to take home. All are welcome. A hui hou!
Workshop 3
Sources of Capital
Facilitated by Wayne Wong, Maui Center Director, Hawaiʻi Small Business Development Centers
Workshop 4
You should get a mentor!
Facilitated by Darien Siguenza, Program Director, Hawaiʻi FoundHer
Featuring Marla Momi Musick, Director, YWCA Oʻahu MBDA EWOC Business Center
“You should get a mentor!”. Easier said than done, right? Many people have told me to find a mentor throughout my career, and I had no idea where to start. I never fully understood the value of mentorship until I began working with startups, and can say that they are a vital ingredient to a successful career, and other aspects of life! If you are looking for guidance on finding and building a successful mentor relationship, join this workshop.
In this workshop you will learn:
- How to identify the type of mentorship you need
- How to find a mentor
- How to build meaningful mentorship relationships
- How to facilitate fruitful mentor meetings
Workshop 5
Financial Planning and Strategy
With Donavan Kealoha, Co-Founder and CEO, Purple Maiʻa Foundation
FAQs
Entrepreneurs residing in Maui County thinking about running or actually running a business.
Absolutely! Click on the “Register for ALL WORKSHOPS Here” button above! We look forward to seeing you
Definitely! We’ll miss you at the others, though!
No problem. All registered attendees will receive a copy of the workshop recording. Still make sure to register.
Zoom. If you haven’t used Zoom before, we encourage you to watch this video. If you need further assistance, email me at alec@purplemaia.org.
You can email me, Alec, at alec@purplemaia.org

This project is part of Maui Economic Development Board Hub sponsored by the Small Business Administration (U.S. SBA).
Funded (in part) through a grant with the U.S. Small Business Administration. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.
Team

Alec Wagner

Darien Siguenza

Naomi Yoshida

Donavan Kealoha
